I think there is not a single person on the internet who does not know about TikTok. TikTok has rapidly become a major platform for highly contagious beauty hacks and promoting products. Because of the rise of skincare TikTok – or #SkinTok or #beauty – broadening your glamour perspectives in 2022.
Skincare and beauty products on TikTok have a diverse set of participants and information. The platform has a little bit of everything, from customers’ reviews to beauty routine hacks, and raw material breakdowns. It’s a valuable source of information for app users, as well as a fantastic opportunity for brands to reach their targets. Users of the app are expected to have increased more than 85 percent to around 100 million by the last year, with no signs of slowing down anytime soon.
The extra time at home during the pandemic raises the mode of TikTok in its fullest swing. Though TikTok is banned in some countries nowadays it is a social networking choice for an entire generation.
As of early 2022, this Chinese app has been recorded as the top downloaded and the highest-grossing app globally, according to a SensorTower report on social media apps.
What is it about TikTok beauty that makes it so appealing?
A simple answer to this question is whenever something goes viral on TikTok, people are seen buying it. TikTok is largely a consumption tool. If you have millions of followers and you are showcasing products by making videos with good presentations then people will like it and use the process.
What does TikTok mean for cosmetics companies?
TikTok is an ideal way for brands to reach consumers in such an accurate manner. Peer-to-peer networks are increasingly informing beauty sales. Shoppers have turned to social media channels like TikTok for extra motivation, recommendations, and recreation.
TikTok is frequently directed to impressive product choices that don’t require a lot of money and are easy to use. TikTok has helped a number of beauty brands achieve success.
We have compiled a list of five cool products that went viral on TikTok. Pushpita Karim writes.
Dyson Airwrap
Dyson’s Airwrap is currently the best device for giving your hair the quantity and bounce you want with relatively little effort.
The 5 in 1 Hair Blower Brush Hairdryer, which claimed to be a budget-friendly, multi-purpose hair dryer brush that produced the same blow-out outcomes as the premium versions for a fraction of the price.
The company sees big success in the past year after it went viral on TikTok.
The Ordinary
It’s great for acne scars, clearing out skin tone, and enhancing skin texture, according to TikTokers’.
The Ordinary brand has seen a high selling phase after it went viral on TikTok. Exfoliating is always beneficial, but only in moderate amounts.
CeraVe
CeraVe is a dermatologically tested drugstore skin-care brand that debuted in 2005. It’s potentially its most remarkable TikTok star to emerge, not only because the products aren’t good, but because the brand used to get the majority of its recommendations.
According to the CeraVe selling graph, users from TikTok have changed the profile of the companies’ customers. CeraVe’s sales increased by 89 percent after finding customers from TikTok.
Videos on CeraVe skincare have more than 150 million views on TikTok.
e.l.f.
e.l.f. has had numerous successful product launches since 2004, but nothing could have prepared the brand for the sales surge via TikTok.
According to Gayatri Budhraja, vice president of e.l.f. Cosmetics, the company’s sales jumped from No. 8 to No. 2 favorite beauty brand among users in the last two years.
Maybelline lash sensational sky-high mascara
Maybelline came to many girls’ rescue with mascara aimed at giving you long, luscious lashes.
TikTok’s latest viral hit is the lash sensational sky-high mascara, which has received over 124 million views on the hashtag #skyhighmascara.
It was so popular in the United States and the United Kingdom that it is continuously in and out of stock across retailers.
Yes, the owners are saying all of these are happening due to the TikTok.
The wand, which is housed in a metallic baby pink tube, is made of plastic and flexible and its brushes reach to every lash, even to the smallest ones.
More than half of TikTok users claim they use the app to look for products. Exploring the world of beauty and skincare users, TikTok is a must for different brands.
