Quorn on the Rise to Become a Billion-Dollar Business

Quorn is an ultra-processed food brand selling what is often referred to as ‘plant food’. It is owned by Philippine food conglomerate Monde Nissin Corporation, which also owns many other ultra-processed food brands under its banner.
To those who are unaware of what Quorn is, it is a meat substitute product. It contains mycoprotein (also knows as fungal protein) as a key ingredient. It is used to replicate the taste and texture of meat and is used as an alternative ingredient by those like vegetarians looking to avoid meat consumption.
Quorn also offers meat substitute option for vegans. Their range carries meat substitute produced from potato protein instead of egg whites.
Mycoprotein can be adjusted and pressed into various forms to give it different shapes and texture. It is also known to provide bouncy and muscular resistance of lean meat, but in aspects like smell, consistency and digestibility it is known to be distinguishable from meat.
Quorn, a brand established over 30 years ago has witnessed a steady growth in sales. In recent times the sales of Quorn has been shooting up in countries like the US. Last year their growth leapt up by 16% globally, with 35% growth in US alone and 27% growth in Europe.
The growth in sales of Quord also has to do with a growing number of people choosing to avoid meat consumption. This alternative suits people letting go of the habit of consuming meat, fish, eggs and dairy products.
This also supports the lifestyle of those looking to consume less meat and follow the mantra of US food writer Michael Pollan, “Eat food, not too much, mostly plants”.
> Saraf Anika Chowdhury