The 2024 Olympic and Paralympic Games in Paris this summer will showcase more than just athleticism. Fashion brands are seizing the spotlight by outfitting athletes across various sports. Established names like Nike, Asics, and newcomers such as Telfar and Skims have a rich history of supporting athletes, a tradition continuing at this year’s Games. Brands like Berluti, The North Face, and Left on Friday have unveiled designs for different teams and competitions leading up to the July 26 Opening Ceremonies. Explore the latest looks created by major fashion names at the 2024 Olympics and Paralympics in Paris below.
Berluti
Berluti debuts its attire for Team France at the 2024 Olympic and Paralympic Games’ Opening Ceremonies.
Le Coq Sportif
Stéphane Ashpool crafts Team France’s attire for a range of events, including podium appearances, official visits, and the Closing Ceremonies.
Left on Friday
Laura Low Ah Kee and Shannon Savage design Team Canada’s attire, tailored specifically for the women’s beach volleyball competition.
Nike
Nike presents the official uniforms for Team U.S.A., to be worn across all sports during the 2024 Olympic and Paralympic Games.
The North Face
 The North Face outfits Team U.S.A., Team Japan, Team South Korea, and Team Austria for the sport climbing competition at the 2024 Olympic and Paralympic Games.
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