Winners collected sex-toy-shaped awards at the ceremony while giant screens streamed adult films.
Kanye West who is a singer, producer, and fashion designer, has taken his talents to the XXX industry. He is the creative director for the Pornhub award.
Winners collect custom phallic statuettes, in one instance from a naked presenter, for categories including top fetish performer and top female solo performer.
Kanye and his creative company DONDA designed the whole show that was streamed in VR on Pornhub and West’s site. And his fashion label Yeezy dressed the presenters. An official release stated, “Kanye has designed a bespoke erotica-inspired award statue for each of tonight’s unique categories. In line with the futurist theme, the award statues represent imagined alien sex toys”.
He also debuted a new single with Lil Pump called ‘I love it’ while ceremony.
After Kanye mentioned Pornhub on a recent Jimmy Kimmel Live show, the site granted him a lifetime of free premium membership. “Do you feel like your attitude toward women has changed since having daughters?”, Kimmel asked. “No, I still look at Pornhub”, he responded.
His wife, Kim Kardashian West, was nominated for the best celebrity category, and she lost.
>Jelena Zukova
Kanye West Creative Directs Pornhub Award
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