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Grandmacore: The Upcoming Dominant Trend in 2023

Celebrities are fully embracing the grandmacore trend by incorporating stylish scarves into their looks. Billie Eilish, BLACKPINK’s Jennie, and Kendall Jenner embrace grandmacore, infusing nostalgia into their style. In a warm Instagram carousel, Jenner shared snippets of her day, featuring horses and a cameo with her model-BFF Hailey Bieber, both sporting cozy chunky sweaters.

Billie Eilish

As winter nears, staying warm becomes a priority, echoing grandma’s timeless advice to cover your head.Yet, Billie Eilish recently showed that the purpose isn’t just warmth; it can also be a chic fashion statement. Eilish effortlessly displayed this by donning a Gucci scarf over her head at the 2023 Variety Power Of Women event in Los Angeles on November 16.For those inclined towards minimalism, a sleek all-black look is another stylish option.

Eilish is just one of many celebrities embracing the trend of incorporating a small scarf to elevate their fashion ensemble.

Hailey Bieber

Hailey Bieber herself has taken on the grandmacore aesthetic, opting for oversized bags, big coats, sensible sweaters, warm tights, and classic Mary Janes. To add her signature edge, she includes a micro skirt, showcasing how individuals can personalize the trend.

Lisa

Some fashion enthusiasts are taking grandmacore to the next level by fully embracing chunky knits. BLACKPINK’s Lisa demonstrated the cozy potential of a knitted headscarf, offering a stylish twist to the trend.

Millie Bobby Brown

Knitwear is a prevalent theme this season, providing both warmth and style. Millie Bobby Brown recently showcased a cozy series of photos with her beau, embracing the knitwear trend.

Bella Hadid

For long-time grandmacore inspiration, look no further than Bella Hadid, the original trendsetter. Hadid has consistently sported cozy, colorful knits, layered looks, and funky accessories, setting the standard for this nostalgic style.

Ultimately, there’s no right or wrong way to embrace grandmacore—it’s all about comfort. Whether opting for warmth or a more casual grandma-inspired look, individuals can draw inspiration from these celebrities and make the trend their own. So, grab your favorite patterned scarf and head out for a winter stroll, staying cozy and stylish all season long!

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Sristy Flora Pereira
Sristy Flora Pereira
Editorial Assistant

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