The Fairtrade Foundation continuously fight to improve the working conditions of poor farming units. Every year they strive to make a difference to the wider community by running a campaign named ‘Fairtrade Fortnight’, and today marks the start of the 2018 movement.
The campaign will run from 26 February to 11 March and acts as an invitation, of sorts – prompting the general public to ‘Come On In’.
The idea behind this is to let others into the world of those who grow our food, by emphasising just how difficult and frustrating it can be for people who are not treated fairly in their place of work.
Nationwide and celebrity-fronted for maximum impact, ‘Come On In’ has been developed to provide a sense of enlightenment – with its powerful message it can be fully understood just how businesses, farmers, workers and shoppers band together through Fairtrade in order to make these much-needed improvements.
Thousands of events will be taking place all over the country to celebrate and promote this project – think bake-offs, breaks and breakfasts specially arranged in order to challenge the British public to open their doors to Fairtrade.
In doing so, a wider reach of people are more likely to take note of the ongoing efforts of the individuals who produce the things we eat, drink and wear, and show them the appreciation that they so deserve.
Communities Campaigns Manager Adam Gardner commented: “The truth is, it’s a scandalous reality that millions of farmers and workers are being ripped off despite working hard to provide the products we love. What’s more, unfairness in global trade is rooted in centuries of exploitation.
“Yet across the globe, millions of hard-working producers are unravelling this legacy. They’re fighting for a fair deal, supported by Fairtrade, earning their way out of poverty and transforming their communities.
“More people choosing, sharing and shouting about Fairtrade in the UK – particularly during Fairtrade Fortnight – will open doors for more producers to break the stranglehold of poverty prices.”
Help put an end to poverty by getting involved today! Find out more at fairtrade.co.uk.
> Hannah Montgomery
