After a long period of the covid-19 pandemic, people are coming back to normal life. People are coming back to offices, educational institutes along with sports events. As we all know that FIFA world cup 2022 will be held in Qatar, along with sports enthusiasts the whole nation is waiting for this biggest event. Already FIFA has announced the official ball of this year’s tournament. Recently they introduced the official mascot named “La’eeb”.
The debut of La’eeb at the draw had fans talking, with many posing similar questions: What is it exactly? What is the meaning behind it? Below I will explain what FIFA and the designers had in mind through the creation of La’eeb.
What initially glance has the looks of a gutra, a cloth headdress worn in Qatar, the mascot isn’t meant to possess a hard and fast anthropomorphic identity, consistent with the marketing team that created it.
According to the FIFA website, an Arabic word, the name La’eeb means super-skilled player. He belongs to a parallel mascot verse that’s indescribable – most are invited to interpret what it’s like. La’eeb encourages everyone to believe in themselves as ‘Now is All’. He will bring the enjoyment of football to everyone. La’eeb is going to be known for his youthful spirit; spreading joy and confidence everywhere he goes.
La’eeb comes from a parallel world where tournament mascots live. It is a world where ideas and creativity form the basis of characters that live in the minds of everyone. La’eeb is going to be everywhere – welcoming the planet, inspiring young fans, and cheering the action during the tournament, which will happen from 21 November to 18 December.
