Us Collective are set to have a in-store collaboration with the clothing retailer Always Rare. The event is taking place at Unit 12, The Junction, West Thurrock on the 1 September from 4pm – 6pm. Attendees have a chance to meet the Always Rare co-founder and former Love Islander Chris Hughes. There will be a competition where young creative people can make their own unique Always Rare t-shirt design via Instagram. Hughes will announce the winner and the designs will be available at the Customisation Zone in store for 3 months. Us Collective is a new concept from the team at Sports Direct, showcasing unique and unusual brands.