Oxford Street Launches First Sustainable Awareness Campaign

oxford street
Oxford Street Launches First Sustainable Awareness Campaign

World-famous Oxford Street announces Beyond Now the destination’s first sustainable awareness initiative which will showcase the positive changes that some of the UK’s most beloved high street brands are making to create a brighter future for our high street and how we shop.

The campaign, which kicks off on the 15th of September is supported by fashion author and presenter Candice Brathwaite. A self-confessed beauty and fashion obsessive, Candice has curated the very first Oxford Street BEYOND NOW Edit. A 50 piece capsule collection using products from the responsible and conscious collections of the participating Oxford Street brands, ready to help consumers shop the new season responsibly.

Candice Brathwaite says: “I am a huge advocate for living responsibly whatever your shopping style or budget. Oxford Street is the beating heart of the high street, it’s been my stomping ground for many years and seeing what some of the brands are doing to enable us as shoppers to take a more responsible look at the way we buy and show us that actually you can do it even if it is small steps, is just brilliant. Every step we make will make a difference not only in our lives but to our future generations. I know first-hand how hard it is to break habits and make more conscious choices, but we’re on a journey, small steps count and working together, we can live and shop more sustainably on the high street and still look flawless.”

Over 30 Oxford Street brands, including Selfridges, Nike Town, The Body Shop, Lush, Urban Outfitters and John Lewis & Partners have joined forces for the launch.

 For full details of what’s in store this September and beyond visit https://www.oxfordstreet.co.uk/