Guitar giant Fender has released a new study that shows women comprise 50% of new guitar players in the United States and the United Kingdom.
Fender is the top acoustic and electric guitar brand in the world (with a 37.2 percent market share as of 2017), so it’s safe to say that their data is at least somewhat reflective of guitar buyers as a whole.
In an interview with Rolling Stone Fender CEO Andy Mooney gave some insight on this new boost in equality:
“Today’s players have grown up in a different cultural context and popular music landscape, and rising artists like Mura Masa, Tash Sultana, Youngr, Daniel Caesar, Grimes and Ed Sheeran are changing the way guitar is being used,” said Fender CEO Andy Mooney. “As a brand, we are committed to creating tools – both physical and digital – that this generation of creators needs for self-expression, now and in the future.”
As Rolling Stone point out, rock music has been slipping out of the charts in recent years to make way for hip-hop and other more popular genres. Despite this, more women are picking up guitars than ever before.
The research stated a growing number of African-American and Hispanic consumers are making up the share of new players. African Americans compose 19% of aspirational players, while Latin players account for 25% of beginners.
> Shiuly Rina
Half of New Guitar Players Consist of Young Women
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