German sportswear brand Puma has recently launched a new collection of footwear, apparel, and accessories made by waste and recycled materials and collaboration with First Mile, UK-based known as waste management and recycling company and also constructed from its own production.
The target of Re. Gen collection basically designed to minimize waste in the textile industry also include recycled material from Puma. they used leather off-cuts, recycled plastic, and 20 percent recycled cotton.
Puma declared that in this collection each and every piece is unique with its color, fabrics. Even they made a level by this the consumers come to know about the history of the product.
“Puma is committed to reducing its environmental impact and living up to its code of being ‘forever better.’ Re. Gen is designed for this shared mindset; it’s a modern collection that minimizes waste and makes an environmental statement through street style,” coated by Puma’s brand promoter.