McDonald’s looses a landmark legal battle aganist Supermac’s, where Supermac’s reportedly convinced the European Union Intellectual Property Office that the fast food giant was not using the trademark in accordance with EU law and loses Big Mac trademark.
The EU exchange controller made its call Tuesday after a long-running fight in court between McDonald’s, the home of the first Big Mac, and Irish business visionary Pat McDonagh, it’s chain’s burgers include the “Mighty Mac.”
Ireland’s Supermac’s, which started as a solitary burger joint in 1978, presently utilizes near 2,700 individuals crosswise over 100 areas by means of establishments. McDonagh also owns a string of bars in the U.S. and partners with Papa John’s Pizza in Ireland.
“We’re delighted. It’s a unique victory when you take on the golden arches and win,” saying this McDonagh, Supermac’s managing director added, “this is a victory for all small businesses. It prevents bigger companies from hoarding trademarks with no intention of using them.”
“Supermac’s are delighted with their victory in the trademark application and in revoking the Big Mac trademark which had been in existence since 1996,” said Pat McDonagh in an email to the Reuters.
“This is a great victory for business in general and stops bigger companies from “trademark bullying” by not allowing them to hoard trademarks without using them.”
Though McDonald’s has not gone to the courts over prefixes for the first time.
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