Kanye West’s application to trademark ‘Sunday Service’, a slogan he’d used on merchandise and tours, failed because someone already beat him to it.
Celebrities demanding trademarks has been well documented, as explicit catchphrases are easy to make money from.
Authorities decided the trademark would cause disarray, as “Sunday Service” was enrolled in 2014 by a man who used the name for his event company. Back in July, West filed legal documents for exclusive ownership of clothing including shirts, socks, dresses, footwear, headwear and scarves.
The Yeezy designer raised eyebrows with the prices he was asking for some of his merchandise at Coachella in April when he put on a massive Sunday Service for festival-goers.
One T-shirt for sale cost $70. The front read ‘Trust God’, while the back was emblazoned with the words ‘Sunday Service At The Mountain’.
However, now West has two choices: Either he can push back against the choice with a legal team or he can swear off the trademark status and keep benefiting from his Sunday Service merchandise regardless.
> Puza Sarker Snigdha
Kanye West Rejected in Trademark ‘Sunday Service’
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