The K-pop band ITZY has become the global spokesmodels for Maybelline New York. Puza Snigdha reports.
American beauty brand Maybelline has confirmed the news and announced on 31st March that this is the first time the K-pop idols is going to take the role.
Maybelline New York additionally launched their first video of ITZY, describing the group as “the primary Korean idols ever” to develop into their “new international muses.”
“I have been watching ITZY’s inspiring rise and was drawn to how dynamic they are both as a group and individuals,” said Trisha Ayyagari, the Global Brand President.
“ITZY champions self-love, individuality, and self-expression to their fans and global community,” she continued. “Their energy is powerful, and I am so excited to bring these voices to Maybelline!”
The five team-member band ITZY is well known for their tracks “DALLA DALLA” and “Not Shy.” The song “Dalla Dalla,” peaked at #2 on Billboard’s YouTube chart and #1 on iTunes’ song chart. The band made their debut in 2019 under JYP Entertainment.
The band is set to drop their new album “Guess Who,” on 30th April.
“We have always admired the Maybelline brand and are so excited to be able to contribute our creativity, positivity, and energy to their global community,” said ITZY. “It’s a huge opportunity to bring new sides of ourselves to our fans and to remind the world that being confident and bold is in all of us.”
