CSR as a Step Towards Sustainable Development

‘Sustainability’ the word itself enhances its importance as it is reflecting the way of using and continuing any process that would not end up with any sort of irresponsible practices that would cause a long-term negative effect in terms of business, environment as well as resources. The inclusion of environment consciousness develops the idea of enhancing the practices to involve the corporate citizens with the introduction of corporate social responsibility (CSR) idea that is helping them to input their efforts to give back to the environment and communities they are using to operate a business. To do so the most important thing that comes is the governance, this crucial aspect one cannot ignore.
There are many worthy causes companies can choose to support, but without focus and alignment around what your business already does well, CSR efforts may be less effective. If a company has developed strengths, research, and knowledge in a specific area, supporting a cause that aligns with that expertise can be both a win for community partners and the company with new customer visibility and revenue streams.
According to the 2017 Cone Communications CSR Study, 87% of consumers would purchase a product based on a company supporting a social or environmental issue the consumer cares about.
Traditionally, efforts aimed at reducing environmental resources, annual giving programs, and cause marketing campaigns largely defined good corporate citizenship. And while those efforts are valuable, consumers and companies alike have grown and become more innovative in how they define a responsible company.