Fashion brand Coach has long been a supporter of the LGBTQ+ community, and in honour of Pride 2020 Coach have unveiled, for the first time ever, an entire Pride collection, along with a new “We C You” campaign.
The new twenty-piece Pride collection includes a range of gender-neutral accessories and clothing in a multi-colour palette.
The accompanying “We C You” campaign stars actor/comedian Rickey Thompson, singer Kim Petras and Bob the Drag Queen amongst others in a promotional video to share the moment when they truly felt seen for the first time.
You can watch the video below:
Along with this news, Coach also announced that they’ve made donations to their longstanding partner the Hetrick-Martin Institute, and new partners, GLSEN and the Albert Kennedy Trust. All of which are organisations supporting the LGBTQ+ community.
Carlos Becil, Global Chief Marketing Officer at Coach, said in a press release: “We are proud to continue our long-time support of the LGBTQ+ community with a film series celebrating its courageous and optimistic spirit — this month and every month. The campaign’s message of inclusivity and authentic self-expression is very important to us, and we were honoured to work with creatives from the community to bring it to life.”