BLACKPINK’s Jisoo has been named officially Dior’s latest global brand ambassador for fashion and beauty. Puza Snigdha reports.
The K-pop star calls it “perfectly encapsulates the House’s contemporary femininity”.
The fashion house took Instagram to announce the news where they also posted photos of the K-pop star donning several Dior looks. The brand thinks that Jisoo is a key inspiration for their upcoming Autumn/Winter 2021 collection.
Talking about fashion house Jisoo said Dior has “an underlying boldness to it that’s felt when the garment is worn”.
She also says, “I myself may seem calm on the exterior, but as an artist I exert a more powerful attitude on stage.”
Dior is already a global fashion brand. Currently they are planning to represent Dior Fashion within South Korea. So who can be better than Jisoo as the 26-year-old is very popular K-pop sensation.
“As the new global Dior ambassador for both Fashion and Beauty, @Sooyaaa__ – from girl group @BLACKPINKOfficial – perfectly encapsulates the House’s contemporary femininity being shaped by @MariaGraziaChiuri and echoed by @PeterPhilipsMakeup. She was also a key inspiration for the creation of the #DiorFall21 collection, which she notes has an underlying boldness to it that’s felt when the garment is worn. I myself may seem calm on the exterior, but as an artist I exert a more powerful attitude on stage (sic)”, said Dior in a statement.
Fans can’t wait to see what K-pop quartet has in store for fashion lovers around the world this year.
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