IN THE MIX

Globe trotting, chart topping, hit sensation’s Little Mix reveal their X factor. They take a break from their manic schedule to tell Nicole Lowe what’s in the mix.

AFTER SMASHING through the winning post at British talent show X Factor, Little Mix got their first feel of what it’s like to be thrown in at the deep end of the music industry, when début single ‘Cannonball’ went straight to number one in the UK charts. It was one of the biggest success stories from the prime time TV show. It also proved that a back-up plan is crucial, especially when the judges had a rethink and decided to throw these talented young girls together in the final stage of the Boot camp stage. Little did we know Jesy, Perrie, Leigh-Anne and Jade were about to form super girl group Little Mix.

We don’t want to gyrate on the floor with no clothes on, but we do want to look sexy.

Soon after Little Mix headlined the X Factor UK tour and were already on track to chart with their next hit single ‘Wings’, which scythed to the UK number one slot on release in August 2011. By November 2011 Little Mix had released debut album ‘DNA’, co-written 12 of the 16 tracks, worked with Nicola Roberts from Girls Aloud and ex-Spice Girls songsmith Richard Stannard. In just shy of 18 months Little Mix sold three million records and became a girl group fit to send established artists and bands reeling out of the charts.

After such a whirlwind start, making it big state side has been an easy turn around. The lil mixers broke a US chart record previously owned by the Spice Girls. Their début album ‘DNA’ went straight to number four in the US Billboard, becoming the highest début album from a British female group and making them one of the biggest females groups in the world. The Spice Girls set the record with their album ‘Spice’ reaching the No 6 on the US Billboard back in 1997.

Even though they are tender twenty-somethings, Little Mix have certainly got their heads screwed on and try to stay in control of artistic decisions, which hasn’t always been the story with so-called ‘manufactured’ groups.  They take a grown-up attitude to their musical style but also with the band’s look. “We don’t want to gyrate on the floor with no clothes on, but we do want to look sexy. We’re 20-odd years old, so we want to look nice and pretty and cool, but we do it in a way that’s more mature.” said Perrie in a recent statement. Such a modest yet honest statement. Given the fact that there are talks in the music industry to rate music videos on the amount of bare flesh that’s on display to the younger generation, it is unlikely that Little Mix will be caught with their pants down.

The summer of 2013 gave the girls a taste of the UK festival season where they performed at the Isle of Wight, Wireless, T In The Park and the legendary V Festival. All the while tracks were laid down for the second album whenever the girls could find time in their frantic schedule and ‘Salute’ was released in November 2013 giving them another two top ten singles, ‘Move’ and ‘Little Me’.

They couldn’t wait for 2014 to come around having already been booked to go back to the US to support Demi Lovato on tour, and their own headline tour of UK and Ireland. Little Mix’s next big thing for 2014 is the release of the official Sports Relief single, a cover of Cameo’s ‘Word Up’. Band member, Perrie Edwards added “It’s a dream come true to be releasing the official single this year when so many great people have raised money for Sports Relief.”

Ask the girls how much sport they take part in and they admit it’s a bit difficult with a busy schedule. Leigh-Anne says: “I like sports but I’m not very good at them.” Jesy reveals: “She used be the fastest runner in her borough.” Meanwhile Perrie shows why she’s a natural for girl group routines: “I’ve won a few dance trophies.” The girls may not be doing everyday sports but they can certainly dance their socks off which is good enough to keep them fighting fit and healthy. Sounds like the basis for a long and successful career.

LITTLE MIX’ album ‘Salute’ is out now and the girls begin a UK wide tour in May.



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